5 min read

2024 Link-Building Strategies that actually work

Written by
Hamse Nur
Published on
December 25, 2023
Last Updated
December 25, 2023

In this blog post, I'm going to show you how to build backlinks for SAS companies in 2023-2024. 

For SAS companies, crafting effective link building strategies is crucial for attracting relevant traffic, establishing authority, and fostering conversions. 

But it’s important to know …

In the SEO world … what worked yesterday might not work tomorrow. 

Search engines, particularly Google, have become more sophisticated in evaluating the quality and relevance of backlinks.

So in this blog, we'll unravel the most effective link building strategies for SAS businesses in 2023-2024 (No outdated techniques here)/

Whether you're a SAS business owner, marketer, or SEO professional, these insights will equip you with actionable tactics to elevate your website's SEO performance and drive organic traffic.

Let’s dive in …

What is Link Building?

At its core, link building involves acquiring hyperlinks (backlinks) from other websites to your own. 

These backlinks serve as virtual votes of confidence for search engines, influencing your website's authority and search engine rankings. (The more high-quality and relevant backlinks your website receives, the more likely it is to rank higher in search engine results pages, also known as SERPs).

However, not all backlinks are created equal …

In recent years, search engines have become adept at distinguishing between high-quality backlinks and spammy or manipulative ones.

Because of this, link building for SAS businesses requires a strategic and holistic approach. Focusing not only on the quantity of backlinks, but also the quality, relevance, and natural acquisition of those links.

Overall, building a diverse and authoritative backlink profile will help your SAS website establish credibility, increase organic search visibility, and ultimately drive qualified leads.

Now let’s dive into the strategy …

Proven Link Building Strategies for SAS Businesses:

1. Guest Posting:

  • Reach out to SAS companies in a similar niche.
  • Inquire about guest post opportunities.
  • Write high-quality guest posts for them.
  • Utilize tools like Ahrefs or SEMrush for prospecting.
  • Implement campaigns through tools like Pitchbox.

2. Build Free Tools:

  • Create tools relevant to your SAS business.
  • Examples: email signature generator, logo maker, templates.
  • Tools attract traffic and generate backlinks.

3. Resource Pages:

  • Identify resource pages with broken or expired links.
  • Contact website owners and offer valuable content.
  • Leverage other companies' traffic and authority.
  • Focus on genuine relationships for long-term success.

Monitoring and Measuring Effectiveness

Tracking and analyzing the effectiveness of your link-building efforts are crucial for optimizing strategies. 

Key metrics and tools include:

  • Backlink Quality and Quantity: Track using Ahrefs, Moz, or Majestic.

  • Referral Traffic: Monitor traffic from acquired backlinks using Google Analytics or similar tools.

  • Keyword Rankings: Track rankings of target keywords relevant to your SAS company.

  • Social Signals: Monitor social media metrics such as shares, likes, and comments.

  • Conversion Metrics: Analyze goal completions, sales, or activations.

Tips for Optimization

  • Double Down on Successful Tactics: Scale strategies generating 

high-quality backlinks, traffic, and conversions.

  • Adjust Underperforming Strategies: Modify or replace strategies that don't yield desired results.

  • Refine Targeting and Outreach: Analyze audience demographics and interests for precise targeting.

  • Improve Content Quality and Relevance: Invest in creating high-quality, comprehensive, and valuable content.

  • Continuous Learning and Adaptation: Stay updated on SEO trends, algorithm changes, and industry best practices.

Now, it's time to act on these strategies, prioritizing genuine relationships, creating valuable content, and focusing on long-term success. 

Authenticity and quality are the keys to building a robust and sustainable link-building strategy for your SAS business.

Also… If you're a B2B SAS founder looking to generate more inbound leads through SEO, you can book a call using the link here: [Link]

Thank you for reading.

-Hamse Nur

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